Evergreen Content

I have thrown the term around quite often when talking about mini-site and general article writing. The reason i think about evergreen content so much is because it is basically content that never gets old or outdated. This means that if you look up how to register a domain name and you find one of my articles, likely that article is still up to date even if it was written 2 years ago. That is the single reason why evergreen content is so important when it comes to mini-sites.

We all look for terms that are being searched now but never look at what might stand the test of time and be searched 2 or even 5 years from now. Nor do we take this in to consideration when registering domain names. Evergreen content has become such a force in blogging alone that it is almost mandatory to have some form of it every couple of posts to keep your traffic streams up over time. I know i have a couple of articles on this blog that get searched quite often and come straight from google.

Another thing that makes evergreen content so powerful is because of the simple fact that it is searched over and over again through google and other major search engines. This translates in to new readers and people looking for something in general. That turns straight in to cash if you have adsense or other ppc ads on your website. This is one reason you might see adsense in different positions over affiliate banners or paid banners on this blog. I make more money off of adsense than i would if they were paid.

So that brings us back to “what is Evergreen Content?” Evergreen Content is content that never goes old and is something that the general public will find useful, clear, and quality over a period of time. It is used to build readerships throughout time and help sustain traffic for a website over and over again. Evergreen Content should be the base of and website since it is the material that people will find most useful and provide you with what longevity in your websites.

So next time you are going to start a blog, make a mini-site, or register a domain in general think about evergreen content and how it will form a base for your website. Find topics that people will want to know 5 years from now and create what they need to find now.

From that point everything else was history. So i preceded to download the demo version of the software to see what it was all about and if what the site said it did was true. Let me tell you what, this product is AMAZING! I casually played around with the tools and design of a template and came up with quite a good design in about 5 mins worth of work.

Now these are not some crappy box designs that you get from a myspace generator. In fact i would call this a “Theme Creator” not a generator. You can control every aspect of a theme everything from how many columns to the images used in the header, background, and menus. This was just the wordpress section! That’s right it does more than just create themes for wordpress it does it for many many other applications.

Artisteer.com Says:

“With Artisteer YOU immediately become a Web design expert, editing and slicing graphics, coding XHTML and CSS, and creating Web Design Templates, joomla templates, drupal themes and wordpress themes – all in minutes, without Photoshop or Dreamweaver, and no technical skills.”

I will go ahead and say that this is the truth about this product. It takes little to no skills to operate and design custom themes.

Even exporting the theme is just as easy as creating it. Just click one button and then upload to your website and unzip! That is ALL it takes.

Why is this product so important?

Simply, you do not have to deal with crappy free templates that everyone and their dog are using. Pick up Artisteer and you will have custom themes for all your mini-sites with little to no work. Make it easy for your development needs and put the real work back in to the writing and take the stress out of design.

Truly top notch product, you can pick it up here Artisteer.com!

WhyPark.com is a Parking 2.0 company, that’s what i like to call them. They basically offer a different way to “park” domain names. You could call their service a site creation platform. If you have not heard of them in the past you might want to check this service out and give it a try, ITS FREE.

One reason to check this service out is because it creates a site for your domains. You know what that means, SEARCH ENGINE INCLSION. Yes you read it right you can create backlinks and get your site included in search engines. This is huge considering a normal parking companies sites are thrown out like a banana peal. They also have many other add on services that obviously cost money but some of them are worth it.

So head over to WhyPark.com and give it a try. Even if its with one domain at least you can say you tried it. They also have 2 other paid services for the more advanced users. These prices are $10/mo for the Enhanced plan and $25/mo for the Managed plan. These plans include things like discounts on other services, image hosting, and access to premium templates.

If you have any experiences with whypark.com, suggestions, or stories please share with us.

For one lets look at positives of mini-sites:

Unique Content: This is probably the top thing that people like about mini-sites. Regardless of your stance on everything most people can agree that content is KING and will make your site stand out above the rest.

Search Engine Inclusion: This just stacks on top of the unique content idea. It allows you be included in search engines without any type of penalties, unless of course your content is not unique.

YOU Control Ads: You can control 100% of what goes on the website. If you want adsense or an affiliate banner its up to you to decide. Rather than depending on crappy paying links that get randomly thrown up on your domain.

SEO: On top of the inclusion and unique content, you get to SEO your site, any way you want. This can mean submitting to directories or PPC campaign with one of the major advertisers out there.

Now lets look at some negatives:

CMS: Yes i said it the content management system. This can turn out to be a pain in the butt if you have to update every other month. Some alternatives to this are WordPress MU or straight HTML sites.

Work: You know the thing that usually stresses you out and sucks to do. You have to WORK to make your mini-site worth anything.

Search Engine Discretion: You put your work on the line with search engines. If they find anything they don’t like they will throw you out like gum that lost it’s flavor.

Decisions: They do suck. Although most people can make them pretty fast and easy, sometimes it’s simply not that easy to choose how to run the site.

So from my stand point i think the positives out weigh the negatives. Yes you can argue you will be updating all the time blah blah blah but you get to control whats happening. I can promote the content and site whenever i want. Plus i think they are fun to make and you learn a lot about whatever the subject the domain may be. I have learned everything from credit fraud to guitars. So if you have not jumped on the bandwagon yet just ask around for some advice.

Feel free to add to this or express your opinion.