Now its starting to get juicy now that we know what an end-user is. This post is all about finding that holy grail. One of the most common questions people ask when in search of this prized jewel is, how the hell do we find the end-users? Well its actually pretty simply and i will explain 3 ways to add to your arsenal of weapons in the battle for the end-user.

Google Search

1. Google is YOUR Best Friend

Yes that is correct google is the map you will need in your quest to finding end-users. The most common and easiest way to find prospective end-users is to type in the keywords of the domain you want to sell directly in to google. This will in return bring results that will show you companies, websites, or people that are talking about those keywords. Do not forget to put the words in “Quotes”. This will make sure that your keywords appear together and you get accurate results.

Now once you have done this task make sure you look for clues in URLs and sites that focus on the direct niche. This will be the key in this method, finding sites that focus directly on the niche. Once you have found the prospective site click on the link and go to the contact page and select you favorite way of contacting the company or person.

2. Using Google Sponsors to YOUR Advantage

This is a variation of the method described above. Type in the keywords like explained in the previous method. Instead of looking at the results, look at the adsense ads and sponsor ads. These are companies that are directly advertising and bidding on the keywords you just typed in. In other words, they would be interested in your domain because they already pay a hefty price to get their ad up there for those keywords. After you find the advertisers follow the same steps as finding their contact page and contact them.

This is a very very powerful method to finding end-user sales. Not only does it find end-user that are directly advertising on those keywords it finds you companies that would be more willing and opening to domain negotations because they “get it” when it comes to online advertising. Figure out how much they are paying per click by going to google keyword tool and putting in those keywords. You can get an average ppc there. After you find out the search frequency and how much an average ppc is to the company you can finding a middle ground for the price you will be after.

3. URL Searching

Finding websites that contain your keyword in the domain name are the exact end-users you are looking for. Obviously these people are the ones that could not get the original domain or just simply had no idea it was available. If they have any sort of common sense they will want to make some kind of offer. Although this sometimes does not turn the best sales there is a higher rate of sale in this area.

To use this method go to google and type in: “inurl:yourkeywords”. This will return exact results of domains that contain your keywords in them. If you were a hunter in the forest, this would be the equivalent to seeing a TON of deer right in front of you. Take you pick and follow the normal contact steps.

If you have any other tips of ways to find end-users feel free to add this. I will include the advice and your link in an update if you contribute !

Related posts:

1. End-Users Part 3: The Contact
2. End-Users Part 1: What is an End-User?
3. End-Users Part 4: Negotiation
4. Writing To End Users – Professionally
5. A Contructive Metrics To Domain Names

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