End-Users Part 4: Negotiation

So you have finally gotten a response email from an end-user but you are so excited you have no idea how to respond. The worst part of the whole situation is that they did not put a figure on the domain name itself but wants some answers to questions about the domain name(s).

Some common questions an end-user will ask you when contacting you about a domain name after you have contacted them are:

How old is the domain name?
Does it get traffic?
Why do i need this domain name?
What is the page rank?
How much are you asking?

Now these are just some common ones that you will see on your adventures. Yes i know some of it is just basic knowledge to go look up in a whois query and half that information is right there. Thing is most people in this world have no idea what a whois lookup is and what it does. I have found that responding in a polite, straight forward, and truthful way brings back a response to your second email. Whether that next email comes back with a counter offer or not they are sure to know you mean business and you will treat them with respect. This is key when dealing with customers. Now lets answer some of those questions.

How old is the domain name?
The domain name is 4 years, 7 months, and 25 days old. [Pretty straight forward, its a simple question that deserves a simple response]

Does it get traffic?
Yes, the domain name itself does get a fair amount of traffic. I have included screen shots in this email of traffic from November 2007 – May 2009. You can also check alexa and compete.com(include a peramalink to both). [Again coming straight forward with traffic details before they even ask to see a screen shot, also providing a second source for trust]

Why do i need this domain name?
The reason this domain name will become a great asset to your company/website is because it summarizes the niche that your company/website is in. On top of that i have noticed that you are using AdWords to pay for traffic that comes from these keywords. The domain name gets quite a bit of traffic that converts very well. Now imagine if that traffic was coming straight to your site instead of having to pay for the keywords at a search engine? [This is a pretty tricky question considering it will be different for everyone. This is something that you will have to be preparing before you even send the email to the end user.]

What is the page rank?
The page rank of the domain name is a 1.[Straight forward and to the point. No need to dwell on this at all.]

How much are you asking?
I was looking at to let this domain go to you for $1000. Considering that (relateddomain.com) sold for $1300 and (relateddomain.com) sold for $1500 i think this is a fair price. [Also make sure that if you are the first one throwing out a figure that you ask a bit more than what you would settle for. This gives you a bit of breathing room when negotiating and will hopefully set around what you wanted for the domain name, if not higher, in the first place. Always try to find comparable sales that back up your domain names value, this way you can not be called out. Like i said be truthful and straight forward]

Now for some negotiation tips:
Tip #1: Set your price a little higher than what you would settle for
Tip #2: Always be prepared for the next question
Tip #3: Include your phone number in every email. Sometimes end-users just want to get down to business and talk to a real person
Tip #4: If you do not want to sell for their price, do not sell for their price. Its your domain name.
Tip #5: Be truthful, they do research just as we do. Do not put it past them to put your name or email in google
Tip #6: Know your facts before they are questioned
Tip #7: Do not be afraid to link to sites like compete.com, estibot.com, or even a domain site. If it proves your point go ahead and do it. They will respect you more if you can prove your facts, even if it is on a domain site.

Hope this helped some people along if they were stuck with an end-user. If you have anything to add or just think i am a complete retard, please leave a comment below. I would love to hear some stories to see if this is working for anyone ;) !

    Sign Up For FREE Daily EXCLUSIVE Content!

Related Articles

  1. End-Users Part 3: The Contact
  2. End-User Follow Up Response
  3. End-Users Part 1: What is an End-User?
  4. Writing To End Users – Professionally
  5. End-Users Part 2: 3 Ways To Find End-Users

Leave a Reply

CommentLuv Enabled