So we have discussed what an end-user is and how to find them. This part is all about how to contact an end-user and a description of a couple methods that i use. These are pretty simple but they take practice to master. I am not saying that i am the best, i am far from it, but i do think that these are great skills to build on and progress through this channel with.

End-User Contact

First thing you need to know about how to contact an end-user is where to find the contact information. Most sites will have a contact page that is either a contact form or email. Some go as far as providing an address. So go ahead and find that contact info on their page right now and examine how it is displayed. If you can not find the contact info or they just simply do not list it, run a whois search on the domain name. This will give you all the contact info you need, even if it comes up as privacy protection. Just send an email to the supplied email address and it will be forwarded to the owner of the domain name.

Now that we have the contact info we need, we are going to focus on the hardest but most fruitful method around, “The Cold Call”. Yes that is right the phone call that could change your life forever. This is by far the most personal and in touch way you can contact an end-user. Although it is the hardest method to master, it can be your best weapon when it really comes down to the grind in a domain negotiation. Most companies that want to buy a domain for a decent amount will for sure want to talk to you over the phone or even meet. So having these skills is not only going to benefit you in the case of a cold call but also in the event of a call period.

Cold Call Tip #1: Speak clearly

Cold Call Tip #2: Make sure you are talking to the right person. If you end up talking to the wrong person or that person says not interested try talking to someone higher on the ladder.

Cold Call Tip #3: Know your facts. Be ready to answer some off the wall questions and explain why they need YOUR domain name. Do not be afraid to throw out a price but do not do it if you have to. You want them to offer you an amount if you can.

Cold Call Tip #4: Know the company and be polite to anyone you talk to, no matter if they are the lowest peon on the ladder.

Cold Call Tip #5: Keep you goals in mind and do not give up or be nervous. Anyone on the other side of the phone can smell you being nervous.

So now that you have some tips of the method you are most likely not to use lets move on. LOL, just kidding about that, in fact it will become your most effective weapon in the long run.

Alright now its time for the “Snail Mail” approach. I do not recommend this to many people at all but it is a weapon i recommend perfecting if you are in the long run with end-users. I would use this with your small to medium size businesses along with personal end-users. This is valuable because you can almost be certain that the letter ends up in the hands of the decision maker, assuming you send it to the right person. This is why it works with the smaller to medium sized businesses because who does not like getting mail? Large businesses are smart and most likely discard a letter from someone expressing some crappy domain name, they have bigger fish to fry.

Letter Tip #1: Make it personal

Letter Tip #2: Proof read the hell out of the letter before you send it.

Letter Tip #3: Get all your facts in to about 3 paragraphs in the body of the letter. This is the most important selling point for a future contact. Do not string it out and try to explain a million different things, make it simple and to the point.

Letter Tip #4: Find the one person with in the company that is the decision maker and send 1(ONE) letter to that person. If you send multiple letters to multiple people it will look more spammy than anything and be thrown out.

Letter Tip #5: Include you phone number, address, and FULL NAME.

At this point you are probably saying to yourself, but Ross i want just want to get the feel before i dive right in with those methods. Well you are in luck, the EMAIL is up next.

Here is the most common way to contact an end-user without doing any sort of harm or any nervous jitters. Its simply creating an email to send out to your potential end-users. This is by far the easiest and confident way to contact an end-user. You can easily clear 100 emails in one day if you really put some work in to it. So here are some tips and a simple template of what i use:

Email Contact Tip #1: Make it unique and personal.

Email Contact Tip #2: Super simple is your best friend. This is different than the snail mail because you will not need to explain anything really at all in your first email, that will be your second email after initial interest.

Email Contact Tip #3: Try your best to no throw a value on the domain before the end-user does. Put this ball in their court for as long as possible. If you have no other choice but to shoot, put the price a bit above your wanting price so you have a little bit of negotiation and breathing room.

Email Contact Tip #4: ALWAYS include your contact info in your signature. Some end-users will not even mess with the email and just directly call you if they are interested. So be prepared for this.

Email Contact Tip #5: NEVER and i mean NEVER let them know you are a domainer. Use words like web developer or investor. Most people in the real world have no idea what a domainer is or just despise us for the most part.

Now that you have some tips here is a template/guideline of what i use when i send email contacts:

Hello Mr./Miss./Mrs./Ms./[To Whom It May Concern],

My name is [YOUR NAME]. I am an independent web developer that develops web properties for clients and myself. I have recently noticed that your [company/website] could benefit from one of my domain names. I own [domain.com] and have not got around to developing it. So i thought it would be a great asset to your company. If you or your company is interest please respond to this email with in 48 hours.

Thanks,

[YOUR NAME]
[Phone Number]
[Company/Website]
[Optional: Address]

As you can see it is super super simple. Really just get the point to them that you own the domain and that it could benefit them if interested. It does not look super spammy nor does it come across as a scheme to make money. Obviously making it personal to the specific company will make this much much better but this was just a simple example.

Some points i would like to point out about this is that i gave them a time limit. Any serious company that sees the advantage of the domain name will contact you with in that period of time. Plus it puts the ball in their court as far as contact goes. This way you do not waste you time with people/companies that just want a figure. Also note that i never state that i was a domainer but a web developer. This is important because it makes you seem genuine and come across as someone trying to improve the end-users company.

Now that you have some tips and methods to contacting end-users go ahead and try it out for yourself. Do not get discouraged if no one emails you back, a very small percentage will be interested in the domain names, even in high end ones. Just keep at it and improve your techniques. If you have something to share or have a story please add it in the comments area. If there are some tips you would like to be in the post just add them below and i will update this post.

Sign Up For FREE Daily EXCLUSIVE Content!

Related Articles

1. End-Users Part 4: Negotiation
2. Writing To End Users – Professionally
3. End-Users Part 2: 3 Ways To Find End-Users
4. End-Users Part 1: What is an End-User?
5. Advanced Auction and Auction Promotion

3 Responses to “End-Users Part 3: The Contact”