End-User Follow Up Response
October 5th, 2009 | 
Author: Last week I had talked about writing to end users Professionally. I would like to let everyone in on the second round of emails that you should send back to the end user in response to interest in the said domain name. At this point you have over came the odds and the end user is nibbling on the line, so to speak. They want to see what the domain is all about and possible take a bite at it.
In this next email you want to state facts and facts only. This is when you have the chance to actually put the end user in their place. Do not give them any other option but to counter offer, accept, or leave. I am assuming most people want to make a quick and smooth sale so state a reasonable price. Put in the fair market value of their current domain and how your domain relates to that domain on a factual basis, i.e. exact monthly searches, related sale ect.
The most important part in this email is that you present a REASONABLE PRICE for your domain name. If you come back at them asking $2k i for a sub par domain name compared to their already owned domain i can guarantee you that they will walk away. I know that placing a value on a domain is probably one of the hardest things to do especially when its to an end user but you have to keep things reasonable and fair to everyone.
After you have stated the facts about your domain name and their current one there should be no reason that you do not atleast get some type of reply from the end user. I have gotten to this stage many times and i almost always get some kind of response. Everything from, “Wow that is some great information but our business really does not need that domain at this current time” to “We accept”. I really depends on the tone you set right from the beginning and they way you price your domain name.
If you have any advice or think i left something out feel free to add to this.
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“placing a value on a domain is probably one of the hardest things to do especially when its to an end user”
This is one of the hardest at the same time most crucial aspect in the whole sale, and that almost always can break or make the deal. Unfortunately, there is no simple formula for this.
Good informative articles I should say.
@DNClips
Yes it is a very hard thing to do but it also shows that you are serious and not screwing around about a price. We all like to have big sales but the reality of it is that most domains sell for less than $2k. So averaging a sales amount per domain, obviously based upon similar sales in the domain aftermarket, is the way to go. This way you can accurately base your facts on something that is solid. So do not be afraid to let a domain go for a little less that what you would like, you may never have the same opportunity again.
Great article . By the way , your Cumulus plugin doesn’t work . The tags aren’t clickable .